“You should assume your audience is weird and intelligent. Treat them like insiders, not drooling idiots. Everyone knows it’s easily possible to find answers and conduct research so understand that people will get up to speed themselves.”
Don’t talk at people. Talk to them. Most people believe content marketing is top five lists and shareable pictures. Sure, thought leadership is important. Influencers are touted as top currency on certain platforms. Regardless of the trends, however, it takes a certain mentality to mold content for the digitally savvy consumer. Engagement has become a buzzword when it should be a frame of mind. Continue reading
Let’s break it down. Look at this phenomenon, in all its ubiquitous glory, and test your ability to convert it into leads feeding the bottom line. Nobody cares unless it results in revenue.
