It looks like Slate is headed the way of Buzzfeed judging by this article from Torie Bosch. Clickbait headlines which puts the Daily Mail and the rest of the British tabloids to shame. Depending on outsourced content and demonstrating no thought leadership. It makes me not wanna check out the media giant’s new project Future Tense, which seems to be a guinea pig for the “online content model”—AKA more clickbait trash. I keep saying it and I will say it again. The absolute thirst for dollars from brainless fast food traffic generated will ruin ya’all. Slate shouldn’t be trying to be Buzzfeed stylistically in order to gain its “viral” traffic. It brings short term revenue spikes leading to long-term loss. I hope Slate Plus is successful because the subscription model might be the only thing shifting them away from this terrible mindset. They will focus on catering to members demanding quality content versus gotcha! traffic revenue.
Tag Archives: revenue model
In the last few years, there has been a revolution so profound that it’s sometimes hard to miss its significance. We are awash in numbers. Data is everywhere. Old-fashioned things like words are in retreat; numbers are on the rise. Unquantifiable arenas like history, literature, religion and the arts are receding from public life, replaced by technology, statistics, science and math. Even the most elemental form of communication, the story, is being pushed aside by the list.
Bruce Feiler, The United States of Metrics
The binarism between quantitative versus qualitative is irksome. We pit words and numbers against each other in some strange structuralist fashion to create an exaggerated war on words. Numbers are strictly pragmatic, never theoretical, hogging all the shine and the arts is a high-minded underappreciated pasttime on the verge of extinction. It’s so camp and over the top. Sure, Buzzfeed’s listicles are becoming a joke. They get clicks but don’t qualify its “This is getting kind of silly, bye now” web traffic in a concrete manner. But then we got sentiment analysis tools, right? Well, sort of. Continue reading →