Tag Archives: monetization

Millenials on Social Media

Secondly, Web 2.0, the version of online content we grew up with, encourages and requires audience participation. This is social media. Unlike any other medium, we are expected to actively contribute to the internet, and for free. The internet is entirely based around unpaid labor. Me writing this post right now to go on your dash is unpaid labor, because if no one wrote posts there’d be no tumblr, nothing for David Karp to make money off of. That means we are the stars of our own most popular form of media. Our parents watched someone else on television, but we watch ourselves on the internet. The internet has caused us to be entitled by first providing a medium where we are provided whatever we want whenever we want it, and by making us the stars of that medium. [SOURCE]

Here’s a brilliant perspective on the Millenial generation from a platform where Millenials absolutely dominate. I swear on a living bible, academics and scholars will be studying these blogs in about 20 years.

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Big Data Will Spur Music Past Streaming Model

Right now, big platforms like YouTube and Spotify control the monetized content market. But this is changing. Be prepared for at least one more shift in consumption that favors direct-to-fan relationships. You’ll see more middlemen cut to improve margins and add deeper fan engagement, I believe the recent acquisition of Beats by Apple is a key indicator into what is coming. Artists will begin to partner with brands and go direct to the consumers that overlap those interests for the benefit of everyone involved.

I highly recommend this Medium article by Scott McLeod on the evolution of music’s digital landscape. He makes a compelling argument about the consumption of music and its monetization after the incredible upheavals the industry faced due to the Internet. He carefully charts this paradigm shift from the Napster days till now, especially how the record label lost its sovereignty over the relationship between artist and consumer. This led to the rise of streaming services like Pandora and Spotify. He says the current model, however, harms the artist’s ability to create because of bleeding revenue. Much has been documented about how little money musicians make from these platforms. Continue reading

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