Tag Archives: lead generation

Revolt TV’s Digital Strategy

I was skeptical of Revolt TV at first. How do you market cable television for a generation of youth driving the Internet’s social revolution? But now I’m buying into their multi-platform vision.

The music itself is on trend, focusing on live performance by indie rock and hip hop with a DIY flair. Revolt understands artists are now dependent on touring for revenue due to dramatic upheavals in the music industry. Revolt‘s content marketing reflects this. Their buzz video marketing showcase performances, especially during Coachella, and incentivizes online audience engagement with show info and footage. Continue reading

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