Tag Archives: google plus

Google and SEO: Paradigm Shift

Hummingbird brings even more changes. The undisputed monarch of search engines, Big G, is upending search marketing as we know it. From tactical to strategic, ranking higher on Google has more to do with quality content and social signals rather than grayhat backlinks and barely relevant anchor tags. Oh yeah, Google Plus has become increasingly important. Wonder why. It’s not like Google is trying to create an eco-system of dedicated users and manhandling corporations for their social platform’s survival. Right? Riiight.

For clarity, I’m not saying that Google designed these initiatives specifically to stop people from being tactical and make them strategic. I don’t really know that. It may simply be the case that Google operates from a frame of reference that they want to find and reward outstanding sites, pages, and authors that offer outstanding answers to user’s search queries. But the practical impact is the same. 

SOURCE: 6 Major Google Changes Reveal the Future of SEO

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Mark My Words: Google Plus Wins

ImageBig G simply dominates certain areas of the web. Search is a biggie. Email is another one. However, the empire’s expansionism occurs in less transparent ways. Business listings. Recommendations. In every possible way a person can operate the Internet, Google aims to be monolithic.

Through integration, they are socializing web activity and the average netizen doesn’t even realize it. I always thought that Google Plus was failing because there was nothing being said. No buzz. No press. No blogger frothing at the mouth. But that’s exactly the point. Google is winning by duping us like the foolish and ravenous consumers we are. Dangling the carrot without showing the stick. The general public may later realize that we are a part of an online ecosystem where communication with each other is happening on their domain, on their watch, and on their terms. Obviously, they won’t please everybody. That’s the point though. You gotta suck it up and deal with it. Empires are built on fealty and folly.

(SOURCE: Fast Company)

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