At my first social media job, I used Hootsuite’s scheduling publisher religiously. It was retweetable quotes and hashtagged links every 5 minutes. There was massive initial growth. However, now I wonder if it was the strength of the Donna Karan name rather than the consistent automation. As I started a new Twitter handle for work purposes, I’ve been less inclined to perform the “marathon method” and try the targeting of specific hashtag events. Fast Company is usually hit-or-miss for me but I really enjoyed this article by Michelle Nikolaisen from Bombchelle. It’s actually the age-old wisdom of quality versus quantity. Interesting how my philosophy and practices around social media has shifted dramatically in a few short years.
I’m going to apply this methodology and report on the results soon.