Tag Archives: fast company

[Link] The Agile Marketer: Spryness, Content Automation and Social Media

At my first social media job, I used Hootsuite’s scheduling publisher religiously. It was retweetable quotes and hashtagged links every 5 minutes. There was massive initial growth. However, now I wonder if it was the strength of the Donna Karan name rather than the consistent automation. As I started a new Twitter handle for work purposes, I’ve been less inclined to perform the “marathon method” and try the targeting of specific hashtag events. Fast Company is usually hit-or-miss for me but I really enjoyed this article by Michelle Nikolaisen from Bombchelle. It’s actually the age-old wisdom of quality versus quantity. Interesting how my philosophy and practices around social media has shifted dramatically in a few short years.

I’m going to apply this methodology and report on the results soon.

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June 16, 2014 · 9:43 PM

Mark My Words: Google Plus Wins

ImageBig G simply dominates certain areas of the web. Search is a biggie. Email is another one. However, the empire’s expansionism occurs in less transparent ways. Business listings. Recommendations. In every possible way a person can operate the Internet, Google aims to be monolithic.

Through integration, they are socializing web activity and the average netizen doesn’t even realize it. I always thought that Google Plus was failing because there was nothing being said. No buzz. No press. No blogger frothing at the mouth. But that’s exactly the point. Google is winning by duping us like the foolish and ravenous consumers we are. Dangling the carrot without showing the stick. The general public may later realize that we are a part of an online ecosystem where communication with each other is happening on their domain, on their watch, and on their terms. Obviously, they won’t please everybody. That’s the point though. You gotta suck it up and deal with it. Empires are built on fealty and folly.

(SOURCE: Fast Company)

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