Monthly Archives: February 2013

What is Market Intelligence Now?

“You should assume your audience is weird and intelligent. Treat them like insiders, not drooling idiots. Everyone knows it’s easily possible to find answers and conduct research so understand that people will get up to speed themselves.”

- The Future Buzz

Don’t talk at people. Talk to them. Most people believe content marketing is top five lists and shareable pictures. Sure, thought leadership is important. Influencers are touted as top currency on certain platforms. Regardless of the trends, however, it takes a certain mentality to mold content for the digitally savvy consumer.  Engagement has become a buzzword when it should be a frame of mind.  Continue reading

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February 27, 2013 · 11:45 PM

Mark My Words: Google Plus Wins

ImageBig G simply dominates certain areas of the web. Search is a biggie. Email is another one. However, the empire’s expansionism occurs in less transparent ways. Business listings. Recommendations. In every possible way a person can operate the Internet, Google aims to be monolithic.

Through integration, they are socializing web activity and the average netizen doesn’t even realize it. I always thought that Google Plus was failing because there was nothing being said. No buzz. No press. No blogger frothing at the mouth. But that’s exactly the point. Google is winning by duping us like the foolish and ravenous consumers we are. Dangling the carrot without showing the stick. The general public may later realize that we are a part of an online ecosystem where communication with each other is happening on their domain, on their watch, and on their terms. Obviously, they won’t please everybody. That’s the point though. You gotta suck it up and deal with it. Empires are built on fealty and folly.

(SOURCE: Fast Company)

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