How do you dominate social media by doing nothing? Ask Beyonce. She did it by dropping her self-titled album in December, and she does it yet again by dropping a remix to album cut “Flawless” with Nicki Minaj and their combined fan bases are breaking social media. She did it without a word. Her stans are one of the most powerful round-the-clock marketing teams you will ever see in action on the digital sphere. When a seemingly innocuous subtweet by struggling rapper Azealia Banks was caught by the Beyhive, they took it as a subliminal slight and fiercely retaliated. Her mentions are now a scorched mess.
The new song clocked close to a million spins on Soundcloud in an hour and temporarily crashed the database on her website.