Flawless Execution

Beyonce and Nicki Minaj Flawless Remix

How do you dominate social media by doing nothing? Ask Beyonce. She did it by dropping her self-titled album in December, and she does it yet again by dropping a remix to album cut “Flawless” with Nicki Minaj and their combined fan bases are breaking social media. She did it without a word. Her stans are one of the most powerful round-the-clock marketing teams you will ever see in action on the digital sphere. When a seemingly innocuous subtweet by struggling rapper Azealia Banks was caught by the Beyhive, they took it as a subliminal slight and fiercely retaliated. Her mentions are now a scorched mess.

The new song clocked close to a million spins on Soundcloud in an hour and temporarily crashed the database on her website.

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Filed under Facebook, Social Media, Tumblr, Twitter

Trends of the Visual Web

Visual Eye

Animated GIFs are now a thing on Twitter, cover photos on LinkedIn are arriving soon, and every major social platform is looking like Facebook. Every media publisher virtually has the same design. Splash image at the top, with endless scrolling (streaming navigation in lieu of actual pages) and minimalist interfaces. Big fonts and lots of white space. Curated and outsourced content. Aggregation is in. Personality is out. Content is organized by topics and hashtags, not by authors. The digital landscape is content farms, animated photos placed into collage photo-sets, social shares, trivialized hyper-transparency and questionable privacy settings.

I’m so bored, y’all. Either websites are out of the loop in terms of content optimization and leads-revenue conversion or they are posturing #SMWNYC wannabes with a sheep mentality. Just give me a nice budget and free rein to creatively make you money. Handholding is fine. You’ll be in the loop. Just let me work my magic. 

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Filed under New Media, Social Media